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Dr Pixie McKenna backs the Consumer's right to choose their own medicines campaign!

Right to choose your medicine

The right to choose campaign will highlight the consumer’s right to choose their own medicines.  This will be launched through a wide range of media channels to help create a platform for the products aiming to provide consumers with the information needed to make knowledgeable decisions about their treatment. Dr Pixie McKenna will be giving her opinion on alternatives medicines & therapies relating to several well known ailments.

The results of a recent independent survey (source: Opinion Health research) suggests that GPs and consumers need more information about herbal medicines and how they work. One of the key objectives of the “The Right to choose your medicine” campaign is to empower consumers and GPs with more credible information using the science behind the Bionorica products.

Date posted 01/10/2010